Opportunity Information: Apply for HRSA 24 120

The Delta Region Maternal Care Coordination Program (Delta MCC) is a discretionary grant opportunity from the Health Resources and Services Administration (HRSA) designed to improve and expand access to care for pregnant women and new mothers in the rural Delta Region, both during pregnancy and after delivery. The program is centered on building stronger, better-connected perinatal systems so that women can more easily find, reach, and continue receiving needed services across the entire maternity care journey, including prenatal care, delivery-related supports, and postpartum follow-up.

At its core, Delta MCC focuses on using care coordination to expand perinatal services through a strong, diverse network of partners that collectively represent the full spectrum of maternal care. Applicants are expected to organize or strengthen collaborative networks or consortiums that bring together both traditional and non-traditional entities. HRSA signals that these networks should be cross-sector and may include clinical providers, organizations supporting infant and child health, quality improvement partners, insurers, and other community-based services that touch maternal health. The intent is to reduce maternal risk factors through consistent screening, referrals, and connections to interventions that address medical, behavioral, and social needs. Importantly, funded work is expected to complement existing efforts and should not duplicate or replace activities already supported through other federal funding streams.

The program lays out four main objectives that shape what funded projects should accomplish. First, recipients should use practical care coordination strategies to enhance and expand access to perinatal services throughout the Delta Region by relying on a well-constructed partner network. Second, programs are expected to plan and deliver services using evidence-based approaches, promising practices, and/or value-based care models, signaling an emphasis on quality, outcomes, and sustainability rather than one-off interventions. Third, applicants must identify barriers that limit maternal health care access in the region and develop realistic strategies to reduce or remove those barriers, which may include workforce shortages, distance and transportation challenges, limited specialty access, or gaps in postpartum support. Fourth, the program expects recipients to institutionalize care coordination so it lasts beyond the grant period, embedding it into policies, procedures, staffing models, services, and communication systems. HRSA also explicitly points to sustainability mechanisms like establishing billing pathways for appropriate services and partnering with public and private payers, indicating that long-term financing and integration into routine operations are a major priority.

HRSA encourages innovative, community-responsive strategies and provides examples of the kinds of activities a project might support. These include outreach and education on healthy nutrition to help reduce hypertension risk; screening and referral for mental health needs such as depression and anxiety, including connecting patients to the HRSA Maternal Mental Health Hotline (1-833-TLC-MAMA); and referrals to online or local peer support groups. Projects may also invest in expanding the maternity care workforce and supports through recruitment of doulas, midwives, community health workers, and maternal-fetal medicine specialists. Additional examples include using telehealth to support patient care; paying travel costs when a specialist must travel to a patient; offering group prenatal care models such as centering pregnancy for education and social support; providing resources for in-home hypertension management and blood pressure self-monitoring with reporting; deploying mobile prenatal and postpartum visits; using dyad models that align postpartum care with infant checkups to reduce missed visits and improve continuity; and offering childcare support so mothers can attend prenatal and postpartum appointments.

The award structure is a four-year initiative with a clear phased approach. Year one (September 30, 2024 to September 29, 2025) is designated as a planning year, intended for partnership development, needs and barrier assessment, care coordination design, and setting up operational infrastructure. Years two through four (September 30, 2025 to September 29, 2028) shift into implementation, where the network and care coordination strategies are expected to be actively delivering services and demonstrating progress toward improved access and coordination outcomes.

Eligibility is broad in terms of organizational type but strict in terms of geography and service area. Eligible applicants can include public or private entities, nonprofit or for-profit organizations, and governmental bodies, with listed categories spanning state and local governments, special districts, school districts, nonprofits with or without 501(c)(3) status, for-profits (including small businesses), and other entities. However, applicants must be physically located in the Delta Region, must have experience serving (or the capacity to serve) rural underserved populations within the Delta Region, and must propose a project that serves the rural Delta Region specifically. HRSA emphasizes that applications will be deemed non-responsive and not reviewed if the organization is outside the Delta Region, if the proposed project serves populations outside HRSA-designated rural counties or rural census tracts within the Delta Region, or if the applicant submits more than one application.

Key administrative details include Funding Opportunity Number HRSA-24-120, CFDA 93.912, and an original application closing date of August 2, 2024. HRSA expects to make approximately 4 awards, with an award ceiling of $450,000. The overall theme of the opportunity is building durable, network-based maternal care coordination in the rural Delta that improves access, strengthens referral pathways, addresses barriers like distance and workforce gaps, and embeds sustainable care coordination practices into the region’s health and support systems.

  • The Health Resources and Services Administration in the health sector is offering a public funding opportunity titled "Delta Region Maternal Care Coordination Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.912.
  • This funding opportunity was created on 2024-06-25.
  • Applicants must submit their applications by 2024-08-02. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $450,000.00 in funding.
  • The number of recipients for this funding is limited to 4 candidate(s).
  • Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Independent school districts, Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501 (c) (3) status with the IRS, other than institutions of higher education, For-profit organizations other than small businesses, Small businesses, Others.
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