Opportunity Information: Apply for AF MASFY21 01
The U.S. Embassy in Maseru, through its Public Affairs Section (PAS), announced its Annual Program Statement (Funding Opportunity Number AF MASFY21 01) to fund small grants that deepen cultural ties between the United States and the Kingdom of Lesotho. The core idea is public diplomacy: projects should use cultural and exchange activities to highlight shared values, encourage mutual understanding, and strengthen U.S.-Lesotho cooperation. A non-negotiable requirement is that every proposal include a clear American element. That can mean incorporating U.S. culture, partnering with American experts, organizations, or institutions, or drawing on U.S. experience in a specific field in a way that helps Basotho audiences better understand U.S. policy perspectives and American society.
The Embassy is looking for practical, community-facing programs and provides a wide range of examples to illustrate what fits. Competitive proposals might expand or build on existing U.S.-Lesotho exchange programs, strengthen the capabilities of government or civil society organizations, or create youth community service initiatives that promote volunteerism while advancing Embassy priorities. The opportunity also welcomes civic education efforts focused on democratic processes and human rights, as well as youth-centered programming such as recreation, leadership development, professional skills training, entrepreneurship support, and education initiatives. Arts and culture programming is explicitly encouraged, along with “new media” concepts designed to reach broader audiences, media training that improves professional standards, and radio or television content aligned with priority themes. The Embassy also highlights collaboration with the American Corner and the YALI Leadership and Innovation Hub, including networking and professional development opportunities, and encourages activities beyond the capital through an “American Corner on the Road” approach that brings programming to districts outside Maseru.
Proposals must connect to American culture and values or otherwise be clearly aimed at increasing understanding of U.S. culture and society in Lesotho, and they should align with at least one of three priority areas. The first priority is promoting opportunity and development, especially for Basotho youth and women. This includes projects that build professional skills and leadership, stimulate innovation and entrepreneurship, support business creation and local economic growth, and create tangible pathways like networking, mentorship, and internship opportunities. The second priority focuses on strengthening democratic institutions, emphasizing active citizen participation, higher voter engagement across levels, press freedom, and more professional media coverage. Within this democracy theme, the Embassy also signals interest in efforts to counter misinformation, address trafficking in persons, and increase attention to minority and disadvantaged populations. The third priority area supports Lesotho’s efforts to reach and sustain epidemic control. Projects under this theme can promote healthy lifestyles, provide accurate information on transmission, prevention, care, and treatment, reduce stigma and discrimination, and encourage public dialogue on connected issues such as LGBTI rights and ending gender-based violence.
From a funding and administrative standpoint, this is a discretionary grant program run by the U.S. Department of State, U.S. Mission to Lesotho, categorized under CFDA 19.040. The posted award ceiling is $10,000 per award, with an expectation of about six awards. The opportunity was created on March 5, 2021, and the original application deadline was May 31, 2021. Eligibility is listed broadly as “Others,” indicating that a range of applicant types may be considered depending on the additional eligibility guidance in the full announcement, but the central selection logic is clear: proposals should be well-scoped small grants with a strong American connection, credible local impact in Lesotho, and direct alignment with one or more Embassy public diplomacy priorities.Apply for AF MASFY21 01
- The Department of State, U.S. Mission to Lesotho in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy Maseru PAS Annual Program Statement" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Mar 05, 2021.
- Applicants must submit their applications by May 31, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $10,000.00 in funding.
- The number of recipients for this funding is limited to 6 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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