Opportunity Information: Apply for DOS NBO PAS FY19 012
Themed Digital Storytelling at Kenya's American Spaces is a U.S. Department of State, U.S. Mission to Kenya grant opportunity administered by the Public Affairs Section at the U.S. Embassy in Nairobi. It funds one project (expected awards: 1) under a cooperative agreement, with a maximum award amount of $31,250. The project is designed to run through the network of American Spaces in Kenya, which are public engagement venues meant to support U.S. foreign policy objectives by encouraging open dialogue and showcasing American values, ideas, and perspectives. Although the summary notes five American Spaces, the priority locations emphasized for implementation are Nairobi, Mombasa, Lamu, and Nakuru. The opportunity was posted July 16, 2019, with an original closing date of August 16, 2019.
At its core, the grant supports a themed digital storytelling program that uses modern multimedia tools and online platforms to help young people communicate personal narratives in persuasive, compelling ways. The Embassy positions this as both a skills and civic engagement intervention: by improving participants' abilities in digital literacy, writing, critical thinking, and audience-building, the program is intended to increase youth participation in conversations and actions related to governance and economic issues. A key policy purpose is outreach and training for disaffected and at-risk youth, aligned to the Mission's strategic goals of improving governance and supporting economic prosperity, while also tying into broader themes that include security, health, democracy, and governance.
The intended participants are students in an "intermediary" stage between high school and university. Implementers are expected to recruit and train 100 participants total, with gender balance explicitly required. The training focus is on developing online personal narratives that combine multiple media elements, including text, images, audio, and other multimedia components. Beyond technical production, the program is meant to foster dialogue, elevate vulnerable voices, and help participants form virtual connections and build strategic online audiences, implying that distribution, engagement, and community-building are as important as content creation.
The opportunity lays out a fairly specific recommended program structure. Applicants are expected to include sessions on the theory of digital storytelling led by an expert, covering the craft of storytelling along with news literacy and journalistic ethics. In addition, there should be practical technique-focused sessions led by an expert, covering how to assemble an effective story, how to choose appropriate tools and platforms, and how to build and sustain an online audience. The Embassy encourages a training team that can credibly cover both editorial/story craft and production, such as pairing a journalist or storytelling practitioner with a video-maker or vlogger. Another required design feature is mentoring and individualized feedback time, where participants can consult with experts on their concepts and drafts; the Embassy also anticipates involvement from Embassy speakers and alumni of U.S. government-sponsored exchange programs as mentors or contributors.
The program is explicitly theme-driven to keep participants focused and to connect storytelling outputs to Mission priorities. Applicants are asked to orient content around a primary set of themes drawn from security, economic prosperity, health, democracy, and governance. The approach is also intentionally platform-agnostic: rather than pushing a single channel, the program should introduce multiple platforms and discuss the advantages of each (examples mentioned include Steller, Instagram, YouTube, and Tumblr). In addition to training and content creation, applicants are encouraged to plan for a recognizable public-facing identity for the work, including creating a clear brand from the beginning (such as a series name and tagline), establishing a hashtag usable across platforms, and developing a dedicated microblogging and social networking website to showcase the storytelling content.
To create momentum and incentives, the program culminates in a digital storytelling competition at the end of the training. The top three winners are to receive an iPad each, which serves both as a reward and as an enabling tool for continued content creation. Proposals must also include an independent program impact evaluation component, capped at $1,250, signaling that the Embassy expects applicants to measure outcomes and document results in a credible, third-party-informed way rather than relying only on internal reporting.
The Embassy signals that ideal implementing partners are organizations that use skills training to drive social change and reduce social risk factors. Examples of good-fit partners include startup hubs, local NGO leaders, U.S. government exchange alumni, and Fulbright grantees who work with youth, especially those using skills-building to bridge social gaps and prevent participation in harmful or destructive activities. Overall, the grant is structured as a practical, youth-centered media and civic engagement program delivered through American Spaces, combining training, mentorship, public dissemination, and evaluation to strengthen youth voice and participation in Kenya on issues tied to governance and economic opportunity.Apply for DOS NBO PAS FY19 012
- The Department of State, U.S. Mission to Kenya in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Themed Digital Storytelling at Kenya's American Spaces" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.441.
- This funding opportunity was created on Jul 16, 2019.
- Applicants must submit their applications by Aug 16, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $31,250.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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